The Triveni Dental Clinic Project was an exciting challenge that allowed us to transform a brand’s digital and physical presence while building a meaningful connection with the client. This project, spanning one month with a focused three-day shoot, involved delivering a comprehensive suite of services, including photography, videography, website design, OOH media design, and indoor decorative banners.
We started by creating mood boards and brand guidelines to establish a consistent identity for Triveni Dental Clinic. The first hurdle was to address the legacy issues left by the previous agency. From cleaning up duplicate Justdial profiles to updating outdated contact details and fixing a website redirecting to another dentist’s page, we ensured all proxy accounts were corrected and centralized.
Once the backend mess was resolved, we moved forward with the creative aspects. The photography and videography were divided into three immersive sessions.
- Day 1: Capturing the perspective of doctors—what they see, feel, and experience during their work.
- Day 2: Highlighting the clinic staff’s role, their dedication, and interactions with patients.
- Day 3: Focusing on the patients’ journey, complemented by our professional touches to ensure the narrative aligned with the clinic’s brand values.
This unique multi-angle approach allowed us to blend the clinic’s vision with insights from their team, current situation, and future goals.
With the visual material ready, we shifted our focus to designing the website’s UI/UX. Our aim was to create a simple, elegant, and highly functional platform tailored to Triveni’s needs. Only the most practical and usable features were included to make the client’s online presence both efficient and user-friendly.
Additionally, we revitalized their digital presence by updating profiles on social media, Justdial, Google Search, and other platforms. This comprehensive effort ensured that Triveni Dental Clinic’s online footprint was not only consistent but also professional and engaging.
The collaboration with Triveni Dental Clinic was a rewarding experience. We gained valuable insights into their target audience’s mindset, budgeting priorities, and unique preferences. The entire process was not just about delivering results but also about mutual learning and growth.
This project reaffirmed our belief in creating solutions that go beyond market trends by deeply understanding the client’s perspective and blending it with innovative strategies for future success.
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